Abstract

ALVAREZ, Carlos Mario. The Marketing child: a ferenczian reading. Estud. psicanal. [online]. 2014, n.42, pp.31-37. ISSN 0100-3437.

The Ferenczi’s theory of trauma - that establishes the split between two worlds: the child’s and the adult’s, where the child’s language of tenderness can be run over by the adult’s language of passion - is an important psychoanalytic theoretical tool to better understand the violence and abuse that contemporary marketing practices have on children.

Keywords : Ferenczi; Trauma; Children; Tenderness; Passion; Violence; Abuse; Marketing.

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