Abstract

NOGUEIRA, Artur Luís Duarte Diniz  and  SAMPAIO, Angelo Augusto Silva. Social phenomena analysis in a Massive Multiplayer On-line Game. Perspectivas [online]. 2016, vol.7, n.1, pp.59-69. ISSN 2177-3548.  https://doi.org/10.18761/pac.2015.037.

The development of methods and instruments for the study of social behavior and culture is still a challenge for Behavior Analysis. This paper suggests a rarely explored tool: massive multiplayer on-line games. We present an interpretative analysis of some contingencies and metacontingencies in the game World of Warcraft that seems to select behavior and interactions among players. And we highlight possibilities for the study of such phenomena using this game or similar ones.

Keywords : Metacontingencies; massive multiplayer on-line game; on-line game.

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