Abstract

BEDRAN, Claudio Kayat. From the homogeneity of the masses to the singularity of desire. Ide (São Paulo) [online]. 2014, vol.36, n.57, pp.133-148. ISSN 0101-3106.

The new digitals medias provides greater independence in the transmission and flow of information and allows a faster and more efficient communication process. Thus, it is possible to trespass the structure maintained by the manipulative forces that commonly use the traditional media system. Psychoanalysis allows an understanding of these structures to define the bases of the imaginarium and the language used in human relations. In this context, this study intends to investigate the structural differences and similarities between the popular demonstrations and riots that took place in Brazil, in the past and also in June 2013.

Keywords : Power; Media; Totalitarianism; Mass; Language and image.

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