Abstract

SILVA, André Luiz Picolli da. Unraveling Economic Behavior. Estud. pesqui. psicol. [online]. 2021, vol.21, n.3, pp.1271-1276. ISSN 1808-4281.  https://doi.org/10.12957/epp.2021.62741.

This review of the book "Misbehaving: the making of Behavioral Economics", demonstrates as the latest work Richard Thaler, winner of the 2017 Nobel Prize in Economics, is a fundamental work for anyone interested in understanding the relationship between psychology and economics, as well as the formation of behaviors. of individuals and groups. Through dozens of humorously presented examples and a bit of irony, the author demonstrates how people actually behave when it comes to decision making involving the most basic economic choices, such as shopping, to the most such as making financial investments. The book also presents how the emergence and development of Behavioral Economics occurred, a field very close to Economic Psychology and that has been gaining more and more prominence in the world, both inside and outside academia. It is an essential work for professionals and students of Psychology and Economics, as well as for anyone interested in understanding human behavior related to economic and consumer decisions.

Keywords : behavior; decision making; behavioral economics.

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