Abstract

PIMENTEL, Carlos Eduardo; VILAR, Roosevelt; CAVALCANTI, Jaqueline Gomes  and  MOURA, Giovanna Barroca de. Psychology of virtual era: attitudes toward Facebook. Pesqui. prát. psicossociais [online]. 2016, vol.11, n.2, pp.310-324. ISSN 1809-8908.

The social network website with the largest number of users worldwide is Facebook. On this website, thousands of people develop relationships. Studying attitudes towards Facebook can be very important to understand the behavior of its users in a better way, from a social psychology perspective. Therefore, it was decided to propose the Attitudes Towards Facebook Scale, as well as examine the relationships of these attitudes with socio demographic variables. We relied on a sample of 300 participants who were part of this social network website. The main results point out to a valid, brief and reliable scale to measure attitudes towards Facebook. There were also relationships with socio demographic variables, such as more favorable attitudes towards this website by men. It is concluded that further research should be undertaken to provide new evidence of the validity and reliability for the measure proposed, as well as to deepen the relationship with socio demographic variables.

Keywords : Attitudes toward Facebook; Virtual media; social Relationships; Socio demographic variables.

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