Abstract

PESSOA, Thais Emanuele Galdino; PIMENTEL, Carlos Eduardo; SANTOS, Isabella Leandra Silva  and  TAVARES, Suiane Magalhães. Virtual Era Psychology (3rd generation): Validation of the Instagram Attitude Scale. Psicol. pesq. [online]. 2021, vol.15, n.3, pp.1-17. ISSN 1982-1247.  https://doi.org/10.34019/1982-1247.2021.v15.32460.

The present study aimed to develop and validate the Instagram Attitudes Scale, observing its relationship with time and frequency of use of the social network, self-esteem, and sociodemographic variables (gender and age). In study 1, the exploratory factor analysis (which indicated a unifactorial organization) and the reliability analysis (α = 0.84) were performed. In study 2, the confirmatory factor analysis and bivariate correlations were performed. The results indicated a significant adjustment of the instrument (CFI = 0.99; TLI = 0.99; GFI = 0.99; RMSEA = 0.03, with a confidence interval between 0.01 - 0.13; SRMR = 0, 04).

Keywords : Social media; Instagram; Self-esteem; Attitude measures.

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