Abstract

PIRES, Fernanda Mendes et al. Gender and management practices at the best companies to work for in Brazil. Gerais, Rev. Interinst. Psicol. [online]. 2010, vol.3, n.1, pp.81-94. ISSN 1983-8220.

The purpose of this article was to investigate the practices adopted by companies for the treatment, attraction, and retention of women in its staff. The companies researched were the 150 Best Companies to Work For. In the methodological aspect, descriptive analyses of employees and companies were performed, as well as a content analysis and a description of frequencies of organizational practices. While some companies deny the differences between men and women, others adopt the perspective of valuing the differences by performing actions such as: targets for hiring and promoting women, supporting the balance between family and career, incentives to health care. It can be noticed that, although the issue is in the agenda of discussions and developments in the society, the organizations have developed their actions geared towards this public very slowly, including those that stand out as the best places to work for in Brazil.

Keywords : female labor market; human resource management; diversity management.

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