SciELO - Scientific Electronic Library Online

 
vol.60 issue1The psychological medicalization: life and health conceptsAuthority, family and therapy: discussing authority in the context of social and family relationships author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand

article

Indicators

Share


Arquivos Brasileiros de Psicologia

On-line version ISSN 1809-5267

Abstract

MASSIMI, Marina. Persuasion and psychic dynamism: researches into the occidental culture's history. Arq. bras. psicol. [online]. 2008, vol.60, n.1, pp.132-139. ISSN 1809-5267.

The purpose is to prove, from a multidisciplinary and historical perspective, the process that transformed the persuasion addressee - from an active and critical subject into a passive product consumer. In Western culture history, two different concepts regarding the persuasion process are opposed: on one side, it is understood that persuasion should provide the subject with an experience, and that subject is acknowledged as an active and intentional receiver of the stimuli from the external world, a live and spiritual body (with abilities of judgment and making decisions); on the other side, persuasion is seen as the induction of an experience on a subject considered a mere passive receptor of external stimuli, a body determined by the mechanism of reactions.

Keywords : Persuasion; Psychic dynamism; Subjectivity; Experience.

        · abstract in Portuguese     · text in Portuguese     · Portuguese ( pdf )

 

Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License