Resumen

ABDALLA, Márcio Moutinho et al. Finance in Business Courses: Analysis of student interest. Rev. bras. orientac. prof [online]. 2012, vol.13, n.1, pp.87-101. ISSN 1984-7270.

The objective of this study was to evaluate the interest of Business Administration undergraduate students in the Finance area. To achieve this objective, five constructs were used (Technical Knowledge, Practice Relevance, Teacher Quality, Interdisciplinary Relevance and Career Interest), assuming that each construct should impact positively the students´ interest. The sample consisted of 303 students, from public and private higher educational institutions, in four Brazilian States. Data were analyzed by means of factor analysis, multiple linear regression analysis and cluster analysis. The main results indicated that the propositions were not rejected, so confirming the positive influence of the five constructs on the students´ interest. Cluster analysis revealed three groups: enthusiastic, interested and averse to discipline.

Palabras clave : management; education; career interest measures; finance.

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