LIMA, Edgley Duarte    OLIVEIRA FILHO, Pedro. Discourse and identity: the discursive construction of the Northeast in the paraibana media. []. , 15, 34, pp.497-514. ISSN 1519-549X.

The present study analyzes the discursive representations about Brazilian Northeast in the paraibana media, highlighting the similarities and differences of current representations in relation to traditional ones that constituted the Northeastern regional identity throughout the twentieth century. To do so, we used the Speech Analysis technique developed by theorists of Social Discursive Psychology. The Sunday editions of the two major newspapers in the state of Paraíba were analysed: Jornal da Paraíba and Correio da Paraíba, between April and July of 2012. In these sources were observed the recurring presence of old images that associate the Northeast to phenomena such as drought and underdevelopment. Futhermore, the emergence of new representations that portray northeast as a region in social and economic development and as a producer of knowledge and technology was noted. These results show that the paraibana media builds a multifaceted and contradictory northeastern identity.

: Discursive Representations; Identity; Northeast; Speech Analysis; Social Discursive Psychology.

        · | | |     · |     · ( pdf )