MUNOZ, Blanca. Sociology of mass culture. []. , 4, 1. ISSN 1808-4281.

As far as mass-media phenomena are concerned there are several theoretical positions. From Frankfurt School, Neomarxism until Estructuralism going through north-american research, the effects and contents of the mass-media determine the different interpretations about the evolution of societies with advanced technology. As a result, cultural mass-media a new system like “Mass Culture, is analysed as cultural and social problems which is emerging at present

: Mass-culture; Communication; Effects; Contemporary theories.

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