ALEGRIA, Carla Machado. Gestalt Therapy Implications for Hyperconsuption Relations. []. , 19, spe, pp.964-977. ISSN 1808-4281.

Hypermodernity, with its cultural foundations based on individualism and consumer relations, led human beings to a complete exhaustion in face of the expectations of happiness to be obtained through the achievement of better performances in various aspects of existence and in material acquisitions. Since the individual is constantly exposed to the consequences of the hyperconsumption modus vivendi, that is, the transitory character of success that causes the feeling of failure, emotional sequelae can be observed that may unfold into contemporary psychopathological phenomena, some of which are highlighted in the article. The aim of this paper is to point out how the strength of the success imperative can intensify feelings such as humiliation, shame, and envy, as well as suggest Gestalt-therapy as an opportunity for liberation from the oppressive ideology of self-overcoming, because, through the dialogical encounter, it is an instrument for sustaining the dignity of the subject in the face of the disconfirmations to which he/she is constantly exposed.

: happiness; shame; envy; gestalt-therapy.

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