ACSELRAD, Marcio    VALE, Felipe Cardoso. Social representation of happiness and consumers society in the eyes of young university students. []. , 13, 1, pp.1-13. ISSN 1809-8908.

The present article aims to publicize the results of the research entitled "What makes you happy? - a study on happiness and consumers society", in which, using the focal group method allied to bibliographical revision, we studied the subject of happiness and its social representation in young university students from Fortaleza, Ceará, as well as the relationship between happiness and consumption in current days. The issue of happiness is one of the first to call the attention of western philosophers and many tried to find answers. Today it is still an issue of concern among social psychologists and psychoanalysts. By listening to what was said in two focal groups, we managed to raise a large number of questions concerning the subject, as well as to find out about contemporary social representation of happiness and its relation to consumers´ society.

: Happiness; Consumers' Society; Social Representation; Youngsters.

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