Resumo

BEDANI, Marcelo. The ethical challenges in managing large financial institutions: perceptions of executives of banco do Brasil. Rev. Psicol., Organ. Trab. [online]. 2013, vol.13, n.1, pp.5-18. ISSN 1984-6657.

Being seen as an ethical company in the financial market is a fundamental attribute to for consolidate consolidating a trust relationship of trust with customers. In this particular area of human activity, highly globalized and interdependent world, the negative consequences of unethical behavior are enhancedheightened, harming damaging the relationship between employees, customers, stakeholders, and even the world economy, as seen recently. Despite of the relevance fromimportance of this economic sector and the large number of people it employs, there are very few researches studies on corporate ethics in banks. Thus, this study seeking aimed to mitigate fill this gap, this study aimed to by identifying ethical challenges in managing large financial institutions. Aiming to achieveTo achieve this purpose, a predominantly highly qualitative survey was conducted. Data were collected through six focus groups that included the participation of 89 executives of Banco do Brasil. Collected These data were analyzed using the content analysis technique. Results showed eight thematic categories of ethical challenges. Among these, to ally the discourse of ethics to thewith organizational practices was the category with thethat came up highest most frequency frequentlyof events. The Results results turned out showing a broad picture of the difficulties perceived by managers concerning corporate ethics, in which has been highlighteding the multifaceted nature of the ethical challenges encountered in the everyday daily operation of organizations.

Palavras-chave : Corporate Ethics; Ethical Challenges; financial Institutions.

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