Resumo

OLIVEIRA, Carmen Silveira de  e  DETONI, Maria Célia. Vontade de imagem e celebrização do cotidiano na tela. Rev. Mal-Estar Subj. [online]. 2007, vol.7, n.2, pp.433-450. ISSN 1518-6148.

On this article it is analyzed an episode of the TV series "Indiscrete lens", "Straight Plan for the Gay Man", aired by the channel GNT in 2005, in which an average citizen agrees to have his personal image deconstructed by the large audience that observes him in the pursuit of a new body. The series approaches an intergame among the visibility and the intimacy present nowadays on TV. From the idea of celebrated advertisement of life, this work proposes to draw the actions of the characters regarding the different senses employed on their will power. This study also reflects upon the denial of personal effort towards the possibilities of being within the world, since the subjectivity is, that way, captured by changes that happen rapidly, without counting on unexpected happenings, and with pre-defined goals. In this sense, the lead man of the show in analysis is a metaphor of the contemporary sedentarity, in which it is not expected from the individuals the condition of elaborating criteria for self care, consuming on their lazy-boys 'new fashion' ways of life that absolve them from the need of experimenting.

Palavras-chave : celebrity; subjectivity; will power; modern life; spectacle.

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