Resumo

MIGLIORINI, Walter José Martins; PRIOLE, Pâmela  e  VALLE, Leonardo Dalla. Mental health and emotional factors in brazilian campaigns of World Breastfeeding Week. Bol. psicol [online]. 2014, vol.64, n.140, pp.49-63. ISSN 0006-5943.

The reduction of child mortality has been the focus of World Breastfeeding Week campaigns. On the other hand, breastfeeding and weaning are considered by psychoanalysis as key moments in the prophylaxis in mental health. Our goal is to investigate how the emotional aspects involved in breastfeeding have been addressed on the promotional material of Brazilian campaigns from 1999 (year of its creation) to 2010. The method adopted was the categorical content analysis and the results indicate that (1) the emotional benefits of breastfeeding are treated superficially, (2) weaning is depleted of its relational dimension (separation), being presented as a chronological and pragmatic concept, based on the introduction of new foods, (3) the term "mental health" is mentioned only once, without a precise definition. The relationship between breastfeeding and emotional development, besides the prophylaxis of mental health, has not been fully exploited in the analyzed campaigns

Palavras-chave : Breastfeeding; emotional development; D. W. Winnicott; national campaigns of world breastfeeding week; weaning.

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