Resumo

SEVERIANO, Maria de Fátima Vieira  e  BENEVIDES, Pablo Severiano. The market logic and inclusion rethorics: articulations between the frankfurtean and the post-structuralist critique about the new ways of domination. Estud. pesqui. psicol. [online]. 2011, vol.11, n.1, pp.56-102. ISSN 1808-4281.

The present text objectifies producing a reflection that contemplates the way new forms of domination have been standing out in the current societies based on a theoretical articulation between the Frankfurtean and Post-Structuralist thought. As far as both perspectives raise suspicion towards the announcements that we would be seeing an era of greater freedom, democracy and activation of singularities, we search to achieve a conjugation of these perspectives with the proposal of enabling a critical analysis of the mechanisms/devices that conceal and disguise the exercise of power in contemporaneous capitalist social formations. To do so, we argue that the professed democracy and announced freedom by the Consumption Society and Cultural Industry are serving the unidimensionalization of the social organism; the same way certain speeches and policies that militate for the social and scholar inclusion remain dealing with the alterity under the sign of the stereotype, capture and marginalization and softened by the use of rethorical figures

Palavras-chave : Consumption Society; Cultural Industry; One-Dimensional; Control Societies; Rethorics.

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