BETANCOURT-DIAZ, Elba    REYES-ESTRADA, Marcos. Stigma and hiv/aids in puerto rico: taína case. Salud & Sociedad []. 2014, 5, 1, pp.10-20. ISSN 0718-7475.

Introduction: When a public figure reveals that a HIV positive news coverage generated. The Internet and social media have created a new form of interaction between the users and the news, as they can comment. This was the case related to the disclosure of the status of the former model Noris Díaz, known as the Taíno news. Objective: To analyze the narratives stigmatizing comments that/as netizens made in published since Taína reported its status seropositive news. Method: online news comments three newspapers were analyzed; Facebook profiles of these two newspapers and a TV channel; and three TV programs hanging on You Tube. Results: Through discourse analysis identified stigmatizing dimensions linked to negative cultural and religious buildings on HIV/AIDS. Some dimensions revolve around it that the illness is a punishment; Judging lifestyles that are considered immoral and dangerous for people with HIV/AIDS. Conclusion: The results show how stigma is imbricated in the population and the urgent need to develop interventions, including the Internet and social networks, to reduce it.

: Stigma; Internet; media; social networks; HIV/AIDS.

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