CHIARETTI, Paula    TFOUNI, Leda Verdiani. "Mother's gospel": discursive generics in feminine magazines. Rev. SPAGESP []. 2012, 13, 1, pp.31-43. ISSN 1677-2970.

This article aims oppose two ways of approaching womanhood: one of Lacanian psychoanalysis, which argues that "THE" woman does not exist and relates the feminine position to logical categories of contingency and impossible; and other, that of the woman's magazines, which believes in transparency and naturalness of women. To illustrate this naturalisation of sense about what is to be a woman, we analyse a female 1944 publication's extract from Jornal das Môças, using the Pecheux's Analysis which disnaturalises senses and refers them to their conditions of production.

: Discursive generics; Womanhood; Psychoanalysis.

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