BARREIRA, Marcos Rodrigues Alves. Monetary subjects os modernity. Estud. pesqui. psicol. []. 2005, 5, 1, pp.8-24. ISSN 1808-4281.

The main objectiv of this study is to point the existing nexus between subjectivity and social form, in the perspective started by Marx’s process of capitalistic modernization. Such study is centered on the concept of “merchandizing fetichism”. In this context, we analise the subject and the consumption based on the capitalist production’s critics, that is, the “critics of economic policy”, some eklements of the relationship between modern consumption and the notion of “total social form”.

: Modernity; Subject; Commodity; Consumption.

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