RINALDI, Doris; RIBEIRO, Maria Anita Carneiro    POLLO, Vera. Contemporary questions:: proximity and image, between ethics and enjoyment. Estud. pesqui. psicol. []. 2017, 17, 2, pp.693-706. ISSN 1808-4281.

In 1930 Freud tells us that the social binding is the chief source of human suffering. We now live under the domination of the social nets, of immediate communication, that does not need the presence of the other. Which effects of this on social binding? The advent of the internet, since it promises the access to the other, without the burden of his/her presence, puts forward the notions of proximity and image of the other, and this leads us to one of the major and dearest concepts of psychoanalysis: the strange (Unheimlich). We seized those questions from the point of view of Freud and Lacan, to establish a dialogue with some authors from Philosophy and Sociology. In his article called The Thing, Heidegger introduces a question from the ethical point of view. He starts with the idea that "proximity is not the lack of distance", to ask "What is this equality in which everything does not keep distance nor gets close to, as if distance itself was not there?"  When we examine closely the notion of proximity, the one of body image comes forward. Baudrillard says that the individual is induced to treat his own body as a source of capital or as a fetish, thus establishing a magical equivalence between buying and wellbeing. What does psychoanalysis have to say about all this? In 1972, Lacan establishes the capitalistic, that denies the social binding and induces the individual to perverted social practices, that aim to cover up castration, while promising boundless enjoyment, way from the limits of ethics.

: psychoanalysis; proximity; body image; ethics; enjoyment.

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