LIMA-SANTOS, André Villela de Souza    SANTOS, Manoel Antônio dos. Incels and On-Line Misogyny in Times of Digital Culture. Estud. pesqui. psicol. []. 2022, 22, 3, pp.1081-1102.   06--2024. ISSN 1808-4281.  https://doi.org/10.12957/epp.2022.69802.

The aim of this theoretical study is to problematize how misogynistic and anti-feminist discourses are produced and disseminated in the contemporary digital world. The concept of hegemonic masculinity is brought up to problematize the discursive formations that materialize through ideas imported from foreign sites in Brazilian digital platforms. We highlight the current misogynistic discourse in forums aligned to the new right (alt-right), which has taken shelter under the umbrella term manosphere (“male sphere”), a set of online pages and social networks connected by their “ultramasculine” content. We identify an allegorical device - the Red Pill, adopted in the manosphere to name the process by which men/users finally become aware of the “reality” of the “feminist dictatorship” that subjugates heterosexual masculinity. Supported by the theoretical framework of gender studies and cultural studies we propose to understand this phenomenon out of the analysis of text messages and posts extracted from the digital universe that seek to delimit the “truly man” to the detriment of submissive masculinities (beta, as the non-dominant ones are called). We conclude that misogynistic discursive flows find a fertile ground to proliferate in the digital world, engendering discursive practices that converge to reinforce male domination.

: masculinity; gender; internet; misogyny.

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