Abstract

PIMENTEL, Déborah. Pure beauty. Estud. psicanal. [online]. 2008, n.31, pp. 43-49. ISSN 0100-3437.

The media convinces that the beautiful people, with perfect bodies will have success in love and in business. The beauty hides the lack in a frank refusal of the castration. The body becomes a stage of perfection and eternal youth. The identification with these images follows a model called the ego ideal that points to the narcissism and attempt to avoid conflicts and castration and has as consequence a false idea of completeness and with certain paranoid development regarding the own body.

Keywords : Beauty; Media; Ideal ego; Castration; Completeness.

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