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Tempo psicanalitico

versão impressa ISSN 0101-4838


COUGO, Raquel Horta Fialho do Amaral  e  VIEIRA, Marcus André. From the infinite universe to the unlimited market: the hypermodernity of Jacques Lacan. Tempo psicanal. [online]. 2014, vol.46, n.1, pp. 44-54. ISSN 0101-4838.

This manuscript attempts to identify the incidence of the scientific discourse as a constituting agent of the contemporary consumerism phenomena. In order to fundament this argument, we shall see that, as modern science determinates a mathematically structured and, therefore, mathematically decipherable real, it establishes itself as a discourse that does not conceive limitations for knowledge - a position towards the real that Lacan names "subject forclusion". We will follow the indications that the post-modern condition would have its foundations in this boundlessness of modern science, and we will find that capitalism appears as a congruent answer to this unrestrained demand that arrives from the scientific technique. The article concludes with an articulation between two attributes of consumerism - the uselessness of what is ultimately consumed and the unrestricted character of such act - and the effects of the scientific discourse over the constitution of the subject.

Palavras-chave : subject; scientific discourse; capitalism; consumerism.

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