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MENDES, Eliana Rodrigues Pereira. The lack that consumes. Reverso [online]. 2018, vol.40, n.75, pp. 35-42. ISSN 0102-7395.

We live in a hedonistic society, where pleasure is sought at all costs. As a result, there is an exacerbated increase in consumption, as an immediate source of happiness. Today, morality is, for the consumer, to enjoy the maximum pleasure of life. In tune with the morality of the spectacle, to be happy is not only to feel sentimentally fulfilled, but one must look like the 'winners', the 'visible', the mediatic stars. The author uses the examples of funk ostentation and the illegitimate consumption of corrupt politicians who use the money of the people to fill their own pockets and their existential emptiness (their lack). When this space is taken, anguish comes. If it is filled, desire does not appear, and without desire there takes place an endless repetition of the same chain, which imprisons and consumes that desire. Those who no longer desire are consumed or disappeared as subjects. Then we can talk about the lack that consumes.

Keywords : Lack; Consumption; Hedonism; Funk ostentation; Corruption; Anguish; Enjoyment; Desire.

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