Abstract

GUERRA, Maria Helena R. Mandacarú. The archetype of alterity in times of Big Data: A Perspective of Jungian Symbolic Psychology. Junguiana [online]. 2019, vol.37, n.2, pp. 13-22. ISSN 0103-0825.

Based on Carlos Byington's Archetypal Theory of History, the author presents particular moments and movements of the Western cultural Self, seeking to show the normal and dark expressions of the dynamics between the patriarchal and matriarchal archetypes. The author also highlights the use of technology as an example of how the alterity archetype manifests its creative and defensive aspects nowadays.

Keywords : Archetypal Theory of History; matriarchal archetype; patriarchal archetype; alterity archetype; shadow; big data.

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