Abstract

PAREDES, Angélica Bastías; VIDAL, Cecilia Nuñez; ALARCON, Sergio Avendaño  and  GOIC, Claudia Estrada. Women and neowomen: a study about the male perception of female Attractiveness. Salud & Sociedad [online]. 2013, vol.4, n.1, pp. 38-46. ISSN 0718-7475.

The male-female relationship has altered as the expectations of gender have developed and diversified in the modern world. This study assesses the effect of competence upon male perception of female attractiveness. The sample was composed of 80 male participants who took part in an experimental stage study. They were asked to evaluate the attractiveness of two types of women: one feminine and the other feminine and competent. Subsequently they were asked to answer a questionnaire about the same topic. Both results indicate that those male who adhere to the traditional feminine stereotype consider those feminine women more attractive while those who do not adhere to that stereotype prefer women who are both competent and feminine. Implications of these results are analyzed within the context of love relationships.

Keywords : Gender stereotype; attractiveness; competence.

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