Abstract

COELHO JUNIOR, Francisco Antonio. Strategical management: a study of case of change’s perception of organizational culture. PsicoUSF [online]. 2003, vol.8, n.1, pp. 81-89. ISSN 1413-8271.

The objective of this study was to analyze the influence of the organizational culture on the implementation process of a new management models, and also to describe the employees’ perception about the organizational culture transformations, showing their beliefs and shared perceptions related to the changing process. Fifteen semi-structured interviews were conducted in a public company of Juiz de Fora, in Minas Gerais State. Data showed that employees’ beliefs block the effective implementation of the strategic planning. Positive and negative factors were pointed out as obstacles and/or facilities of the same process, and actions for promoting changes in the organizational culture were suggested and leading to the adoption of the strategic management.

Keywords : Strategic management; Organizational culture; Organizational change.

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