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Psicologia: teoria e prática

Print version ISSN 1516-3687


MEDEIROS, José Gonçalves; SILVEIRA, Jane Daura da  and  SILVEIRA, Lílian Costa. Characterization of factors wich affect the acceptance or refusal of pamphlet in public places. Psicol. teor. prat. [online]. 2009, vol.11, n.3, pp.82-96. ISSN 1516-3687.

The aim of this study was to identify factors which affect the acceptance or refusal pamphlets distribution in public places. Were observed 270 pedestrians classified by sex and estimately classes of age, beyond of the observation and interview with 10 pamphleteers working. The pamphlets were classified according to: consumption’s products, financing, electoral, service’s installment and religious rites; and the pedestrian’s behavior was classified in four categories: to refuse, to read, to keep and to throw out. The female pedestrians were the ones that refused the most and/or threw out the received pamphlets. In the class to read/keep pamphlets, the male pedestrians were the ones that kept and/or read the most the pamphlets they received. The classes service’s installment and religious rites are the ones which present the biggest percentage of pamphlets distributed. The way to address the pedestrians, the situation, the time, among other variables are indicated how possible determinants of the interaction between the pamphleteers and pedestrians. Are discussed the consequences of work’s alienation showed by the pamphleteers.

Keywords : Receiving information; Direct observation; Pamphleting behavior; Alienation of labor; Function pamphlet.

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