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Psicologia: teoria e prática

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SANTOS, Maria de Fátima de Souza; NETO, Manoel de Lima Acioli  and  SOUZA, Yuri Sá de Oliveira. Adolescence in magazines: a study on social representations. Psicol. teor. prat. [online]. 2011, vol.13, n.2, pp. 103-113. ISSN 1516-3687.

The aim of this study is to analyze the social representations on adolescence promoted by magazines whose public consists of parents and young people. Four magazines were analyzed, two aimed at adolescents and two aimed at parents. Data analysis was carried out through the software Alceste, which allows a topical view of the speeches in four classes. Class 1 referred to the parents' conflicts to educate their children. Class 2 addressed problems supposedly natural to adolescence. Class 3 indicated concerns about the professional future. Class 4 discussed the speech of young people on their everyday context. The results indicate differences in the conceptions on adolescence. The magazines aimed at parents consider adolescence as a troubled period of life, whilst the magazines aimed at adolescents highlight their emotional and sexual relationships. The results allow inferring the social processes of strengthening and maintenance of a certain conception of family, as they maintain the positivity of group identities.

Keywords : adolescence; social representation; printed communication media; magazines; family relations.

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