Resumo

SILVA, Clara Luisa Oliveira; SILVA, Alice Gerlane Cardoso da; PALHARES, José Vitor  e  PAIVA, Kely César Martins de. Profession and professionalization of caregivers: a study based on the discourse in websites of specialized companies in Brazil. Cad. psicol. soc. trab. [online]. 2021, vol.24, n.1, pp. 33-50. ISSN 1516-3717.  http://dx.doi.org/10.11606/issn.1981-0490.v24i1p33-50.

In Brazil, the precariousness of public policies focused on care made room for the privatization and commodification of care through health plans and other types of assistance services offered by home care companies and agencies. In this context, the objective of this study is to analyze the official Brazilian business discourse about the professional and the professionalization of caregivers. For this, a descriptive study with a qualitative approach was developed. Data were collected through the selection of discourses presented on websites of companies that offer the hiring and/or indication of professional caregiver services. For the interpretation of the collected material, the theoretical-methodological apparatus of French discourse analysis was used. Among the main results, we highlight the discourse of humanization, commitment and emotions of care propagated by companies in an attempt to omit the commercial relationship arising from the dynamics of this occupation and the precariousness of labor relations within this market.

Palavras-chave : Profession; Professionalization; Caregivers of the elderly.

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