Abstract

ROCHA, Cristianne Maria Famer. As tecnologias, as subjetividades contemporâneas e o (hiper)controle. Rev. Mal-Estar Subj. [online]. 2009, vol.9, n.2, pp. 575-601. ISSN 1518-6148.

Currently we live under a discursive order that suggests the existence of a series of advantages related to the introduction and the maintenance of the "new" technologies in our lives. At the same time, it is necessary to analyze how much this potent discursive order strengthens a system of thought that is typical of the control societies, where all the resources and products (technological ones, above all) that are provided and made available in the "market" aim, almost exclusively, that we become hypercontrolled subjects. Aiming to reflect upon some of the discourses that are produced and published in two Brazilian nationally-distributed magazines (Veja and IstoÉ), it is sought to understand the productivity of these texts and images that suggest what we have to do and which technologies, mechanisms or tools we have to use to live the present and the future in a better way, even though we may become virtualized, digitalized, bionic, chiped, controlled and lonely. There are many promises, and analyzing these discourses allows us to recognize their multiplicity and instability, as well as the emphases and the resources that are used, besides the possible relationships with other discourses that circulate and strengthen our need to live in a highly technological society, even if the cost of the announced benefits produces, among other harms, a (hyper) control over all of us.

Keywords : technologies; subjectivities; control society; (hyper) control; media.

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