Resumen

BAZTAN, Ángel Aguirre. Ingeniería ritual en la comunicación de masas: a propósito de los JJ. OO. de Río de Janeiro 2016. Rev. Mal-Estar Subj. [online]. 2010, vol.10, n.4, pp. 1069-1106. ISSN 1518-6148.

The next celebration, in Rio de Janeiro, of JJ.OO., where every year are celebrate the most knows carnivals, make possible think about the ritual engineering in the communication of the masses, with that are building this spectacles. This ritual engineering is doing for the governments to confirm the national identity, for the own citizens and for, too all over the world, without forget the inside advertising of his "bureaucratic ethos". The JJ.OO., have a ritual structure, a sense of holiday and even a civil religion, being a synergy of this three components one powerful force of control and nationalization of the masses.

Palabras clave : Ritual; Holiday; Civil religion; Nationalization of the masses; JJ.OO.; Carnival.

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