Abstract

ROMAO, Davi Mamblona Marques. Cultural industry: crystallized thinking. Rev. psicol. polít. [online]. 2020, vol.20, n.49, pp. 518-531. ISSN 2175-1390.

This article discusses how the cultural industry, as conceptualized by Adorno and Horkheimer, has consolidated itself as one of the most important socializing elements in contemporary times, since it has a formative role in the subjectivity of individuals and in the conservation of the capitalist system of production. In this sense, we discuss the cultural industry and the authentic work of art, and its relations with the subjective organization of the contemporary individual. To explain how these concepts operate we resort to the example of television police journalism, which embodies many processes pointed out by critics of the cultural industry. From these considerations, it is concluded that the cultural industry, by colonizing the most diverse aspects of the individual life, promotes a deep reification of the personality. The individual thus produced is the opposite of the autonomous and independent subject, for he is incapable of a critical judgment on his own condition.

Keywords : Cultural Industry; Individual Formation; Conformity (Personality); Capitalism; Critical Theory.

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