Abstract

ALENCASTRO, Luciano da Silva; PICCOLI, Luciano Ferreira  and  GOMES, William Barbosa. EVALUATION OF VERBAL AND VISUAL COGNITIVE STYLE: FATORIAL ESTRUCTURE OF VERBALIZER-VISUALIZER QUESTIONNAIRE. Aval. psicol. [online]. 2010, vol.9, n.1, pp. 35-41. ISSN 1677-0471.

Richardson developed in 1977 the first and most used instrument to evaluate visual and verbal cognitive styles - the Verbalizer-Visualizer Questionnaire (VVQ). The present research aimed to investigate the factorial structure and internal consistence of VVQ. The questionnaire was answered by 104 undergraduate students. A composition of three factors was found, but only the verbal factor showed theoretical and empirical consistence. It is suggested that the visual parameter may have been biased by the task, since it was presented in a verbal way. However, differences between visual and verbal styles could explain learning problems and suggest pedagogic articulations among words and images. Further research must continue investigating questionnaires and scales, but certainly they would benefit from the use of innovative tools, such as computer devices. Finally, results suggest that the VVQ should be thoroughly revised, so that verbal and visual preferences can be effectively measured.

Keywords : Cognitive style; Verbal and visual preferences; Psychometrics.

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