Resumo

DE CAMPOS, Sérgio; ASSIS FERREIRA, Roberto; DE FREITAS CUNHA, Cristiane  e  BRAUN, Lisley. Food: face of the object a. Psicol. rev. (Belo Horizonte) [online]. 2012, vol.18, n.1, pp. 28-40. ISSN 1677-1168.  http://dx.doi.org/10.5752/P.1678-9563.2012v18n1p28.

Objectives: to weave considerations based on psychoanalysis about the relation of the subject to food, as a face of the object a, inscripted in consumption and the logic of enjoyment, obliterating the desire. Methodology: from psychoanalysis, one might think that medicine operates according to two disease models: additive and subtractive. At first, the subject suffers from negativity and the additive therapy could offset this loss. In the additive paradigm, an object is inserted in the subject's body and must be eliminated, such as obesity. Psychoanalysis works with the logic of an object a, which is irretrievably lost to the field of the Other, where it will be searched. In the consumer society, the obese subject seeks the lost object, in the feed voracity. Thus, psychoanalysis introduces the challenge of finding ways of enjoyment that allow other happiness in the contemporary world, without obliterating the lack and desire

Palavras-chave : Food; Consumption; Object a; Desire; Demand.

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