Resumo

SAMARA MEGUME, Rodrigues  e  ANGELA MARIA PIRES, Caniato. Subjectivity and the cultural industry: the psychoanalytical explorer of a subjects' complicity in the consumer object logic. Psicol. rev. (Belo Horizonte) [online]. 2012, vol.18, n.2, pp. 227-246. ISSN 1677-1168.  http://dx.doi.org/10.5752/P.1678-9563.2012v18n2p227.

Current investigation discusses the concept of cultural industry, coined by Hokheimer and Adorno (1985), and interpellates Freudian psychoanalysis. Cultural industry is the subordination of culture to market logic, or rather, that which should promote the necessary issues for the construction of autonomy, individuality and singularity produces normalization, standardization and submission. People's adhesion to such a phenomenon occurs through sub-conscience mechanisms, especially by the identification with socially constructed perverse models. Bonds with cultural industry are characterized by a libidinal foregrounding - the individuals idealize it without ever having an affection response to their efforts. This set of facts boils down to a symbolical violence in which the individuals familiarize themselves with suffering. Since they cannot externalize it, a self-aggression occurs: they become indifferent to their own pain and to that of others and/or take pleasure in their suffering with sadomasochist features. Will they release themselves from such complicity?

Palavras-chave : Cultural industry; Psychoanalysis; Identifying processes; Symbolic violence; Sadomasochism.

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