Abstract

GALINDO, Dolores; POLETTO, Claudia  and  PEREIRA, Leihge. Indianness: repertories mobilized through transnationalized yoga in tourist flux Brazil-India. Psicol. rev. (Belo Horizonte) [online]. 2014, vol.20, n.2, pp. 297-318. ISSN 1677-1168.  http://dx.doi.org/DOI-10.5752/P.1678-9523.2014v20n2p297.

Little is known about the prospect of India trade in Brazilian tourism market. Using the notion of repertoires (Potter & Wetherell, 1987; Spink, 2003, 2010), this article aim to study the Indianness conveyed in India-Brazil tourism. The corpus was composed of two travel agencies, which we analyzed newsletters and web pages. In analyzed materials repertoires identified on India released in packages specialized tour. Tours directed peoples' interest in yoga as one of the most stable fluxes of tourism between Brazil and India, Yoga Journeys. We identified three main repertoires: exoticism, spirituality and wellness. The presence of those repertoires indicate that in the opposite direction of increasing modernization shows that the country is on the right track (Pinheiro, 2010), repertories associated with timelessness and spirituality resist and give space to fissures and ambivalences which mark the contemporary India

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