Abstract

GRUDA, Mateus Pranzetti Paul  and  JUSTO, José Sterza. Upside down murals: reflections about the language and practices of inversion of sense. Psicol. rev. (Belo Horizonte) [online]. 2015, vol.21, n.3, pp. 479-497. ISSN 1677-1168.  http://dx.doi.org/DOI-10.5752/P.1678-9523.2015v21n3p479.

During three years, we observed and registered a simple intervention experience, which caused a huge impact in a public University campus, located in São Paulo state. This intervention occurred in one of the buildings of this campus. As this building had a massive circulation of people, there are some murals for posters, notices and other ads. The intervention was mainly about to reverse the sense of the posters, putting these in the upside down position. We analysed and did some reflections concerning that intervention, thinking about disempowerment of language that is foisted for daily stereotypes and repetitions in the process of signification, as well as the effects of such disruptions in the stereotypes generated in social relations and in the subjectivity production. To do that, we talked about the process of formation and maintenance of the meanings through the "social glasses" and the "semantic corridors", highlighting the fascist perspective of language denounced by Barthes and the possibilities of subverting that

Keywords : Language; Social intervention; Polysemy.

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