Abstract

OLIVEIRA, Lucia Barbosa de. Perceptions and job insertion strategies by Business Administration undergraduates. Rev. bras. orientac. prof [online]. 2011, vol.12, n.1, pp. 83-95. ISSN 1984-7270.

The purpose of this qualitative study was to investigate how undergraduates perceive and prepare for the job market. Thirty-one in-depth interviews were held with students from different Business Administration courses in the state of Rio de Janeiro, Brazil. The results showed that the traditional careers were still preferred and that the investment in training was seen as the main job insertion strategy used. Four student profiles were also identified - engaged, concerned, skeptical and detached -, ideal types based on how they react to job market reality, their confidence in the skills they have managed to build and the meaning of working, factors that ultimately influenced their career aspirations.

Keywords : career management; career choice; career aspirations; undergraduates; job market.

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