Resumo

LUCATELI, Camila; PRIETO, Caroline; MIGUEL, Jéssica  e  PESSOTTO, Fernando. The propaganda and personality traits in children. Pensando fam. [online]. 2019, vol.23, n.1, pp. 225-235. ISSN 1679-494X.

Advertising uses of communication to propagate their actions creating new needs for acquisition, causing effects of joy and satisfaction. In this sense, this framework could be related to consolidation of personality traits in children, considering that they are in the development phase, i.e. the process of targeting of personality traits. Thus, the present study had the participation of 50 children aged between six and 12 years (Average =9,31; Standard Deviation =1,33), being 54% female and the respective responsible, through the application of a questionnaire with questions related to advertising, consumption beyond the Escala de Traços de Personalidade para Crianças (ETPC) in order to verify such a correlation. The results showed positive correlation of moderate magnitude of exposure time on TV with the Psychoticism dash (0.47) and low magnitude with negative socialization (-0.36) indicating the directions of strokes in your training.

Palavras-chave : Eysenck; Media; TV; Consumption; Eysenck.

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