Print version ISSN 1794-9998
BOTERO, María Mercedes; HERRERA, Ketty and GREY JAVELA, Lady. Psychosocial analysis of the commercial relationship among informal sellers and their consumers: a study carried out in the cities of Neiva and Cartagena about the informal coffee commerce. Diversitas [online]. 2008, vol.4, n.1, pp. 25-35. ISSN 1794-9998.
The primary objective of this research was to describe the social relationships established in 60 informal coffee sellers and their customers in the cities of Neiva and Cartagena (Colombia), taking as a base the Michael Argyle's Social Relations Theory (1992). Data were obtained through qualitative and quantitative approaches, under observations and semi-structured interviews and surveys techniques. Results indicate that the analysis units proposed in the Social Relations Theory can be used to understand the relationship among informal coffee vendors and their customers, taking into account that in each meeting or interaction among them there is a) the effective presence of two actors that know each other; b) a frequency and a permanence in the interaction that can be registered and quantified; c) an exchange activity that reports a result for each one of the actors; and d) a course in such interaction.
Keywords : Informal commerce; Coffee; Social relations; Informal vendors; Customers.