Abstract

OLIVA, Edna Idalia Paulina Navarro et al. Sue of social media and mass interpersonal persuasion: predictors of alcohol consumption in young people. SMAD, Rev. Eletrônica Saúde Mental Álcool Drog. (Ed. port.) [online]. 2020, vol.16, n.1, pp. 1-8. ISSN 1806-6976.  http://dx.doi.org/10.11606/issn.1806-6976.smad.2020.152351.

OBJECTIVE: to analyze the influence of mass interpersonal persuasion through the use of Facebook in alcohol consumption in university students. METHOD: predictive and cross-sectional design, sampling was probabilistic and stratified for a sample of 730 university students. A Personal Data Card and Prevalence of Alcohol Consumption, Facebook Use Questionnaire, the Alcohol Identification Disorder Test, the List of Thoughts and a Code Book were used. RESULTS: persuasion correlated positively and significantly with alcohol consumption (rs=.272, p<.001). The use of Facebook correlated positively and significantly with the number of publications with alcohol content observed in the walls or personal pages of young people (rs=.165, p<.001) and with alcohol consumption (rs=.157, p<.001). The model was found to be significant (F_(9,429)=58.73, p=.001) with an explained variance of 35.1%. CONCLUSION: it was found that sex, number of publications with alcohol content and persuasion show an effect on young people's alcohol consumption.

Keywords : Alcohol Consumption; Persuasion; Facebook; Young Boys.

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