Abstract

BITTENCOURT, Isabella Goulart et al. Father involvement in media: publications in magazines for parents. Estud. pesqui. psicol. [online]. 2015, vol.15, n.2, pp. 688-707. ISSN 1808-4281.

With the changes in the family context, the father has been expanding his role, and the media is an instrument that communicates, transmits and produces discourses about fatherhood. In this study, the aim is analyze what the magazines Pais & Filhos and Crescer publish about father and father involvement. For this, 30 copies of each magazine were raffled up, three a year, from 2003 until 2013. The articles were read and those that referred to the father were selected. The 104 articles selected from Pais & Filhos Magazine and 94 from Crescer Magazine were analyzed according to categorical thematic content of Bardin, using the ATLAS.ti software. In the results, there are the fatherhood and family classes, with nine and five thematic elements respectively. The predominant thematic elements in fatherhood are: the new father (n = 58), father as a model (n = 48) and role of the father (n = 41). Familiar relationships (n = 36), education of children (n = 34) and marital and fatherhood (n = 27) predominated in the family category. Therefore, according to the data analysis, we conclude that the magazines show an image of father involved, who interacts with his child, provides up and is in charge for child care.

Keywords : relation father-child; fatherhood; media.

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