Abstract

MUNDIM, Maria Célia Bruno  and  WECHSLER, Solange Muglia. Creative excellence in Brazilian women. Estud. pesqui. psicol. [online]. 2015, vol.15, n.3, pp. 797-813. ISSN 1808-4281.

Considering the increasing number of prominent women in the various sectors of society, this research aimed to investigate their styles of thinking and creativity and to verify differences in the environmental and psychological factors that influence the creative excellence of Brazilian women in different areas. The sample were 20 Brazilian women (11 recognized for creative excellence through awards and 9 not recognized for creative excellence and without awards). The instruments were a Interview Guide, the Thinking and Creating Styles Scale and a Creative Production Analysis Guide. The Mann-Whitney test was used to compare differences between women with creative excellence and not creative. As for the interviews, a content analysis was carried out and the Chi-squared distribution was used for the categories of answers. There were significant differences between the two groups of women in the interview content. It was concluded on the importance of knowing the factors that help achieve excellence.

Keywords : talent; gender; creativity; excellence; woman.

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