Abstract

HILLESHEIM, Betina  and  CAPPELLARI, Amanda. Shall we be inclusive? Media campaigns and production of truths about inclusion. Estud. pesqui. psicol. [online]. 2019, vol.19, n.1, pp. 28-49. ISSN 1808-4281.

This paper aims to discuss what can be named as incitation to inclusion through campaigns disseminated in print media. Considering that media plays an important role in the production and propagation of discourses, this paper approaches the campaigns as strategies which aim to educate for inclusion, arguing how them constitute us as inclusive subjects. In addition, it is sought to understand in what way the discourses of Psychology are intertwined with the production of truths about inclusion. In order to do that, 23 reports about inclusive campaigns were selected from Zero Hora newspaper, from March to December 2015. To analyze the campaigns, they were grouped in tables that emphasize who are the subjects of inclusion, which are the inclusion strategies and actions and which are the justifications for such campaigns. It is problematized how the inclusive campaigns have been constituted as educative strategies that widen the inclusion of several subjects, thus subjectifying everyone by means of the inclusion imperative. It is also pointed out that the idea of inclusion is composed of different vectors, both in the sense of normalization and multiplication of difference.

Keywords : inclusion; media; difference; campaigns; discourse.

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