Abstract

BERRI, Bruna; BOUSFIELD, Andréa Barbará da Silva; SILVA, Emanuely Zelir Pereira da  and  SILVA, Mariana Luíza Becker da. Social representations of physical disability in Veja magazine (1968-2016). Arq. bras. psicol. [online]. 2019, vol.71, n.2, pp. 193-208. ISSN 1809-5267.  http://dx.doi.org/10.36482/1809-5267.ARBP2019v71i2p.193-208.

This research aimed to characterize the social representations of physical disability diffused in a printed media of national circulation from 1968 to 2016. The Theory of Social Representations was used in the interface with communication theories and a social perspective of disability. This is a retrospective documentary study, in which 55 articles about physical disability of Veja magazine were organized in a textual corpus. This was analyzed by a Descending Hierarchical Classification by the IRaMuTeQ software. The results show that the journal presents scientific divulgations on adapted technologies, personal reports focused on tragedy and rehabilitation and about social and architectural barriers. The representations propagated by the media are anchored in disease, and because of their impact, can reaffirm prejudices and stereotypes. However, they could foment discussion spaces, contribute to the pro-inclusion movement and deconstruct attitudinal barriers.

Keywords : Social Representation; Media; Physical Disability; People with Disabilities.

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