Abstract

URTADO, Melina Boratto; SANTOS, Rosemary Conceição dos  and  FUKUSIMA, Sérgio Sheiji. Kuleshov Effect: the influence of emotional context on face processing. Psicol. pesq. [online]. 2020, vol.14, n.spe, pp. 120-139. ISSN 1982-1247.  http://dx.doi.org/10.34019/1982-1247.2020.v14.29122.

In 1920, Lev Vladimirovitch Kuleshov reported that the emotional context juxtaposed with the neutral face could affect the face perception making it reported as emotional. In the cinema area, this phenomenon was denominate of Kuleshov effect. The existence of the effect is scientifically questionable, and neuroscientists are engaged in validating the Kuleshov effect. In this article we will summarize the different experimental models that have been used in the investigation of the Kuleshov effect and the results found so far through the scientific method; more precisely in experimental and neuroscience research.The results of these studies show some evidence, however, there is no complete proof of the Kuleshov effect.

Keywords : Kuleshov effect; Emotional context; Faces perception; Neutral face.

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