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Gerais : Revista Interinstitucional de Psicologia

versão On-line ISSN 1983-8220


ASSIS, Lilian Bambirra et al. Isomorphism among executives in the largest brazilian companies. Gerais, Rev. Interinst. Psicol. [online]. 2010, vol.3, n.1, pp. 95-107. ISSN 1983-8220.

By means of this study, we sought to portray aspects of the isomorphism of the executive, here understood as a progressive convergence of individuals to a tendency, by means of the imitation, seeking legitimacy, in the main Brazilian companies. The identification of this isomorphism was made by means of the quantitative analysis in a sample of 965 male and female executives, and qualitative, with elements of discourse analysis contained in interviews and focus groups conducted with 263 executives. The main contribution of this work was to initiate the discussion of the isomorphism of individuals and classes, in this case the executives. It was verified how the executive legitimizes and perpetuates socially built relationships, which end up supporting inequalities of gender and power.

Palavras-chave : Executive; Isomorphism; Institutionalism; Legitimation.

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