Abstract

PERONI, Guilherme Gustavo Holz; MARTINS-SILVA, Priscilla de Oliveira  and  SILVA JUNIOR, Annor da. The Senses of Trade Unionism in Veja: the Period of Globalization and Neoliberalism. Gerais, Rev. Interinst. Psicol. [online]. 2020, vol.13, n.2, pp. 1-22. ISSN 1983-8220.  http://dx.doi.org/10.36298/gerais202013e14688.

The trade unionism had an important participation and influence in the politics and the economic directions of Brazil. The media influences common sense, as well as creates and disseminates social representations about the phenomena. In order to understand part of the social thought of the time about trade unionism, the present article aims to analyze the meanings of trade unionism disseminated by Veja during the period of globalization and neoliberalism (1990 to 2002). For this, a documentary research was carried out in Veja magazine; for such, the theory of social representations was adopted as a theoretical background and seven categories of analysis have been constructed. The research indicates a diversity of meanings over trade unionism; however, there is a tendency of Veja to anchor the senses of trade unionism in values and meanings concerning the aspects of the crisis of trade unionism.

Keywords : Labor; Trade unionism; Media; Social Representations.

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